DocDelta

01—Problem

Years of experience reaching healthcare professionals—via public directories and government-registered doctor databases. Patient outreach had no such infrastructure. The company needed an entirely new acquisition and community model with zero existing playbook.

02—Research

Deep research with Perplexity into the regulatory landscape—HIPAA compliance, platform medical-advertising restrictions—across 15+ disease verticals, from chronic conditions like AFib and CKD to rare populations like ITP and NK lymphoma, where standard paid-acquisition benchmarks don't apply.

03—Strategy

A two-tier channel strategy from scratch: Instagram for trust and community (77.9% women, ages 25–44), Facebook as a paid traffic engine (99% paid, ages 35–64)—plus 19 new patient advocacy partnerships across 14 disease communities to borrow trust the brand didn't yet have.

04—Execution

ChatGPT for ideation and first drafts, every piece edited personally for tone and accuracy, all visual assets executed in Canva, distribution and paid delivery through Meta Business Suite—66+ feed posts and 167+ stories over nine months.