Case Study
From zero to 5,300%—building a program's social presence from scratch
01—Challenge
The Free Enterprise Institute had no social presence—no accounts, no visual identity, no way to reach students beyond the people already in the room. Its programming was strong, but its story wasn't reaching campus.
02—Approach
Built the program's presence from scratch: brand guidelines and a marketing toolkit for consistency, then a steady content system across Instagram and LinkedIn—event coverage, speaker features, and student-facing storytelling.
03—Results
5,300% Instagram reach growth
Bar length is proportional to percentage growth, on a scale from 0 to 6,000%.