Marketing · Growth · Community
Giacomo Battaglia
Brand & Marketing Specialist with International Experience
Work spanning three continents. Tap a region to see what I built there.
{{ regionTitle }}
Experience
- {{ job.role }} — {{ job.org }}
Education
- {{ edu.role }} — {{ edu.org }}
02 · Introduction
Who I Am
I'm a marketing and communications specialist with international experience across digital healthcare, news media, consumer wellness, and growth-focused consumer technology. Fluent in English, French, and German.
Most recently, I was a Marketing Executive at ShopBack, supporting brand and consumer engagement across Australia and New Zealand. Before that, I led marketing and communications at DocDelta and managed multi-regional comms at Agence France-Presse in Paris—coordinating campaigns across countries and continents under tight deadlines.
I'm drawn to roles where cultural fluency, clear communication, and well-run processes matter—at my best combining structured thinking, creative judgement, and automated workflows to move quickly without losing nuance.
The human side of marketing—understanding people, meeting them where they are, and building trust—is where I thrive.
03 · Case Studies
How I Think
Problem → research → strategy → execution → results. Click any project for the full story.
DocDelta
Patient acquisition & community, from zero—a two-tier channel strategy with no existing playbook
ShopBack
Push-notification CTR, lifted 43% through systematic A/B testing on campaign copy
USD Free Enterprise Institute
From zero to 5,300%—building a program's social presence from scratch
Agence France-Presse (AFP)
Scaling a global newsroom's voice—306% engagement growth on AFP's LinkedIn
Animal Alliance
Founding a student-led animal welfare movement, one project at a time
04 · The Work Itself
Work Samples
Decks, reports and campaign documents, organised by project—all designed by me, press releases co-written. Click any to browse.
{{ sec.label }}
Drop images (PNG/JPG), PDFs or PowerPoint files here, or click to browse—they persist on reload
05 · On Stage
Speaking
Talks, panels and pitch competitions I've spoken at.
CARI at SDAC IV
Strategised and delivered part of CARI Health's winning pitch at the San Diego Angel Conference IV, using storytelling techniques that helped secure the USD $350,000 grand prize to fuel the company's growth.
Pride in America for DPhi
Represented the San Diego LGBTQ+ community as a spokesperson and panellist on ABC10 News's "Pride in America" special, promoting inclusivity and diversity on a national platform.
O4U Goldman Sachs
Student Spotlight Speaker at the 20th anniversary Out for Undergrad Business Conference at Goldman Sachs HQ in New York, speaking on professional vulnerability and identity as a strength in the workplace.
CUIBE Case Competition
Led the University of San Diego to first place in the Fall 2024 CUIBE Case Competition, presenting a market-entry strategy for Popeyes in China—one of only three national competitions dedicated to international business.
06 · What Drives the Work
My Values
Building community and creating access for people who are often overlooked—and bridging cultures along the way. The through-line of my work is using marketing and branding to connect people with the opportunities and services that can change their lives.
Infrastructure for the underserved
Building community where none existed—patient networks at DocDelta, the first LGBTQ+ fraternity chapter at a religious institution, and research with recovering opioid patients at CARI Health.
Mission over noise
Drawn to institutions that exist for a purpose—research, conservation, public health, education—where the job is earning trust and translating complex work into stories people care about.
Across cultures and communities
Campaigns in English, French and German across three continents—and the judgement to speak with care to varying audiences, including sensitive and vulnerable populations.
07 · How I Work With AI
AI Toolkit
Each tool has one job. The judgement in between is mine.
Perplexity
Research
Deep research across markets, trends and regulatory frameworks—overviews of government and legal contexts, and what's working in the field.
Claude
Copywriting & coding
Copywriting and coding—including this very site, interactive globe and all, built in collaboration with Claude.
ChatGPT
Ideation
Prompt writing for Perplexity and Claude, image generation, and early-stage ideation.
Canva
Design execution
An avid user for years—collateral designed in Canva across nearly every role I've held.
Adobe Firefly
Visual generation
Generative visual work—logo creation and brand asset exploration, central to the DocDelta rebrand.
Replit
Apps & dashboards
Visual apps and dashboards built at ShopBack—turning data into interactive views stakeholders could actually use.